Browsing by Author "Torres Espinoza, Jessica Marlene"

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    Modelo de negocios para la empresa Hormi Center Cía. Ltda., a implementarse en el año 2018
    (2018) Garzón González, Jessica Jannina; Torres Espinoza, Jessica Marlene; Moscoso Calle, Nubia Silvana
    The present title work called business model is an instrument that describes the bases on which a company creates, provides and captures value. The present project is a business model for the company Hormi-Center Cía. Ltda. Because it does not have a guide that allows it to obtain a considerable growth in the commercialization of concrete, it has not been able to improve its sales levels and therefore has a low market share at present. The investigation begins with a diagnosis of the construction sector through a market study to identify the current situation of the company; As well as its main opportunities, it then becomes the value chain which allows identifying the main competitive advantage of the organization and finally a business model is proposed, based on the canvas model, consisting mainly of a: marketing, strategic plan, operation plan and finally an economic and financial analysis with a respectful analysis of the risk and impact of the model