Browsing by Author "Tapia Coellar, Milena Camila"

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    Diseño de una herramienta financiera para la administración de la liquidez de la empresa "Mercantil Pazmiño Mercanpaz S.A."
    (Universidad de Cuenca, 2025-02-12) Tapia Coellar, Milena Camila; Reyes Sánchez, Ismael Nicolás; Rivera Ochoa, Blanca Catalina
    The present project analyzes liquidity management at MERCANTIL PAZMIÑO MERCANPAZ S.A. and proposes practical tools to improve decision-making in this area, which is essential for ensuring the financial and operational sustainability of the organization. The central objective is to propose a manual for the efficient management of the company's cash, based on financial information from the fiscal years 2022 and 2023, in order to provide a management tool that guides administrative decisions in this field. The study applied the models developed by Lawrence Gitman and Chad Zutter, as well as Merton Miller and Daniel Orr, to determine the optimal cash balance the company should maintain based on its requirements. The results highlighted the need to improve the management of cash and bank balances and underscored the importance of implementing a manual to efficiently manage cash and support the company’s daily operations.