Browsing by Author "Sisalima Cadmelema, Mario Santiago"

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    Análisis Y Sistematización Del Medio Incidentes Cuenca
    (Universidad de Cuenca. Facultad de Filosofía, Letras y Ciencias de la Educación, 2026-01-20) Sisalima Cadmelema, Mario Santiago; Garate Andrade, Wilson Orlando
    The work addressed the analysis and systematization of a media outlet, using the communication venture “Incidentes Cuenca” as a case study. The central issue related to the need to design a growth and positioning plan in a highly competitive social media environment. The overall objective was to structure expansion and consolidation strategies, while the specific objectives focused on analyzing audience demands, applying the Canvas Model, and evaluating digital interaction. The results showed that “Incidentes Cuenca” established itself as a high-impact citizen media outlet, although it required verification protocols and content diversification to strengthen its sustainability. Among the most relevant authors reviewed were Becerra (2014), Cruz (2012), Ramos (2023), and Díaz de León & De la Garza-Montemayor (2023), who contributed to the analysis of digital communication and its challenges.