Browsing by Author "Sanmartin Yunga, Jenifer Lizbeth"

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Planificación estratégica con enfoque en desarrollo sostenible para la empresa de galvanizado
(Universidad de Cuenca, 2025-09-25) Naranjo Jiménez, Walter Alfredo; Romero Verdugo, Kevin Guillermo; Sanmartin Yunga, Jenifer Lizbeth; Fernández de Córdova, María Daniela Vázquez; Coronel Pangol, Katherine Tatiana
This project aims to design a sustainable strategic plan for a company in the manufacturing sector, based on a comprehensive analysis of its historical background, mission, vision, values, and current and future product portfolio in galvanization, LED lighting, and renewable energy. Through the application of methodologies such as PESTEL, Porter’s Five Forces, and financial analysis, the internal and external environments of the company were assessed. This diagnosis was further supported by the use of internal factor evaluation (IFE), external factor evaluation (EFE), and SWOT matrices to identify the company’s strengths, opportunities, weaknesses, and threats. Based on this analysis, strategies were proposed focusing on technological modernization, service diversification, and the enhancement of competitive positioning. These strategies will be evaluated using tools such as the QSPM (Quantitative Strategic Planning Matrix) and strategic selection matrices to prioritize actions aligned with sustainable development. Additionally, the project outlines an operational plan that includes specific activities, schedules, and budgets, along with control mechanisms to ensure effective implementation. Finally, conclusions will be drawn, and the proposed strategies will be aimed not only at strengthening the company's leadership in the manufacturing sector but also at enhancing its entry into emerging markets related to sustainable technologies, such as LED lighting and renewable energy—capitalizing on global trends in energy efficiency and circular economy.