Browsing by Author "Sanmartin Rojas, Iliana Del carmen"

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La participación de turistas mujeres en el festival de Loja-Ecuador 2018
(2022) Serrano López, Ana Lucía; Sanmartin Rojas, Javier Hernando; Freire Chaglla, Segundo Amador; Sanmartin Rojas, Iliana Del carmen
Introduction: festivals contribute to increasing heritage diversity. This research contributes to promoting the transformation of festivals into scenarios that favor access to the dissemination of the arts with criteria of equity towards women tourists. Objective: the purpose of this work is to investigate the participation of female tourists during Festival of Living Arts in Loja-Ecuador in 2018 in order to determine if both men and women have a full and equal participation in culture; as well as to infer future trends. Method and technique: this research use a quantitative approach of exploratory scope; 353 surveys were applied. Data were analyzed based on the regression tree technique and Chi-square Interaction Detection Analysis. Additionally, four test statisticians were used. Results: the probability of attendance of female tourists and their expenses were lower than men. Women tourists preferred plays, dance and gastronomic exhibitions. Prices were perceived as high, this would cause a return of a small percentage of female tourists. Conclusions: the cultural offer of the festival is not inclusive for female tourists. If this trend persists, attendance would become polarized. The right of female tourists to take part as attendees in the activities of art festivals should be a commitment of the city, as public policy
Recesión en la ocupación hotelera a partir de tres acontecimientos: terremoto, cierre de aeropuerto, construcción de tranvía. Caso Cuenca (Ecuador)
(2018) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Sanmartin Rojas, Iliana Del carmen; Espinoza Figueroa, Freddy Edgar
In Ecuador, tourism represents the fourth income source for exported products, with an unpot of 1433 million dollars at constant prices and it’s the equivalent of 1.5% of the gross domestic product for the year 2016. For this study the Hotel occupation was calculated according to the Eurostat 2012 norm. The evaluation of the three research elements, the results in occupation and lodging were as it follows: 10% less occupation due to the closing of the airport, 6% reduction related to the construction of the tramway and 3% less due to the earthquake. With the first event (the construction of the Tramway) it went down to a 28.1%; with two events (the construction of the Tramway and the construction of the airport) a 22.2% and with the three events it goes down to a 17%; hence the studied events affect negatively the image of the destination.
Vector autoregressive models for the analysis of the receptive tourism crisis.
(2022) Sanmartin Rojas, Javier Hernando; Freire Chaglla, Segundo Amador; Serrano López, Ana Lucía; Sanmartin Rojas, Iliana Del carmen
This research analyzed the behavior of receptive tourism in Ecuador and its relationship with the United States’ economy. An index was developed to measure instability and crisis levels as well as the vector autoregressive models - VAR, cointegration as well as hypothesis tests through vectors. The findings indicate that Ecuador endured a crisis 12 out of 19 years; on the other hand, while the United States entered a crisis, the figures of Ecuadorian tourism improved. Likewise, the GDP’s inverse growth movement influenced the reduction in the number of tourists. Therefore, expenditure capacity decided the touristic destination, not so Ecuador’s internal cost index. Finally, it was proven that the average expenditure of a foreign tourist was reduced across time.