Browsing by Author "Reyes Reyes, Katherine Alexandra"

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    Diagnóstico del estado de la comunicación y propuesta en Quinta Yunguilla
    (Universidad de Cuenca, 2020-03-11) Torres León, Paula Alejandra; Reyes Reyes, Katherine Alexandra; Gárate Andrade, Wilson Orlando
    This degree work was aimed at the analysis and creation of a communication plan for the Quinta Yunguilla business, its objective is to determine the state of communication in the business to position it as a holiday reference in the Yunguilla Valley, it investigates the concepts of communication, organization, image and corporate identity, organizational communication, communication diagnosis and social networks mixed methods were used, the qualitative one was an in-depth interview with the owner and the non-participatory observation, the quantitative one was two surveys, the first one of satisfaction and the second one to know the demands of the business target. As a complement in the methodology, social networks were analyzed, to know the publications and flaws that they may have. The results were that people asked for an improvement of the image and services in the fifth and also used more Facebook to rent the place. A communication plan proposal was also implemented, detailing various physical and communication activities, in addition to a budget. It is concluded that the Quinta Yunguilla business still needs to improve its communication with its customers and the need to implement new personnel