Browsing by Author "Ramos Balarezo, Pablo"

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Accesorios de moda basados en la gráfica de la cultura Upano
(2015) González Tubay, Erika Fernanda; Ramos Balarezo, Pablo
In the province of Morona Santiago, canton Sucúa were found petroglyphs (symbolic designs engraved in rocks), therefore there will be realized an exhaustive study the one that will use as base for the creation of new designs, the same ones that will be applied in fashionable accessories elaborated in recycled materials. At the professional level I claim that Sucúa's community values his culture thanks to this investigation that will take for name fashionable Accessories based on the graph of the culture Upano
“Creación de la identidad visual de la campaña de reactivación de memorias del patrimonio cultural de los barrios El Vado y San Roque de la Ciudad de Cuenca”
(2019-09-24) Correa Carrera, Silvia Cristina; Ramos Balarezo, Pablo
The creation of the visual identity for the campaign to reactivate memories of the San Roque and El Vado neighborhoods develops a concept and visual reflection on the intangible heritage of the neighborhoods, expressions such as artisans, oral tradition, traditional games, crafts, ancestral wisdom Gastronomy, among other values, has been identified as the heart of the neighborhood and its old economic engine. This proposal seeks to generate a comprehensive campaign that reactivates the neighborhoods artistically and economically, through visual signs that communicate, disseminate and convene the different actors in the city of Cuenca. For this, different graphic pieces are created that manifest the identity of the neighborhoods in order to recall in the collective unconscious the stories, activities and traditions, creating discussions regarding the importance of preserving these authentic manifestations of the neighborhoods. The Visual identity of the Festival of Reactivation of Memories, is consolidated as a strategy of integral communication where the creation of activities that unify the neighborhoods and make visible the intangible potential of the neighborhoods and its inhabitants is proposed.
Creación de un sistema gráfico para aplicar sobre autos basado en la iconografía de la cultura Jama Coaque
(2015) Gualpa Cedillo, María Estefania; Ramos Balarezo, Pablo
The present thesis is oriented to a graphic design system to the customization of vehicles, being that a relatively new expression that about seven years ago has been expanded in Ecuador. To demonstrate that a new form of cultural expression exists to show a new life style, for the fans of this wave. The purpose of the personalization of automobiles is to satisfy the owner visually or audibly. However this tendence is product of a cultural syncretism influenced by globalization that has become a foreign esthetic. What this project pretends to be is to make design a thread conductor to generate graphics, taking as a base the iconography of the Jama Coaque culture (Ecuador) and mix it with a geometrical illustrative and conceptual style, making it a mean to establish the sense of belonging to the Tuning movement, and come up with an esthetical option in the market, I denoted an exclusive Ecuadorian graphic that transmitted sensations by taking a unique a esthetic and turning vehicles into desired and admired objects and by these means intensify the concept of originality, distinction and build up an ecuadorian pride gradually eradicating foreign style waves.
Diseño de la fuente tipográfica corporativa “Facultad” para eventos culturales y de difusión de la Facultad de Artes de la Universidad de Cuenca
(2017) Torres Coronel, Andrés Marcelo; Ramos Balarezo, Pablo
This capstone project focuses on the design of an institutional typeface by using analog and digital methods, the morphological exploration of signs and modern structures and based on classic lines to generate a proposal that will be used in headlines by the Faculty of Arts of the University of Cuenca, Ecuador. The methodology was based on the approach proposed by Karen Cheng in her book “Designing type” with some adjustments made to optimize working time. The regular version of Facultad is a project developed as a baseline for the creation of a type family that includes several weights and variants.
Diseño de una imagen corporativa y packaging para una empresa local de frituras
(2017) Morales Vega, Andrés Santiago; Ramos Balarezo, Pablo
The degree project talks about the Mark, Branding and Packaging solution of a local company of chips of the city of Cuenca, which through an analysis of the target to who is directed and the goals to reach of the company it was proposed the solution of the problem creating a graphic system according to its aspirations and target audiences, together to its packings in the varieties and sizes of its products, where the connection Packaging-Mark is included and the strategy of the same in front of a new market.
Estrategia publicitaria para posicionar la marca brainless dentro del mercado
(2015) Cárdenas Quichimbo, Milton Fabricio; Contreras Lupercio, Hernán Patricio; Ramos Balarezo, Pablo
Brainless is a brand of clothing founded in the city of Cuenca - Ecuador, one of its main features is its graphics stands out in comparison to other brands. To position it developed a set of activities ranging from Street advertising. To the appropriation of the Web.The advertising strategy will be developed by means of guerrilla and Street advertising. This campaign has taken the name of “I’m dying to Brainless,” where celebrities already deceased. Which dress up a new line of products with illustrations under the concept of “Hollywood monsters To complement the advertising campaign, it is necessary to develop some tools, such as Web site, direct mail or mailing and Look Book videos of the launch. All these help for the appropriation of the Web and social networks.