Browsing by Author "Prada Trigo, José"

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Ciudades patrimoniales, turismo cultural y perfiles de los visitantes: algunas consideraciones a partir del caso de estudio de Cuenca (Ecuador)
(Universidad de Cuenca, 2016) Prada Trigo, José; Armijos Chillogallo, Daniela Elizabeth; Crespo Córdova, Abraham; Torres León, Leonardo
Cultural tourism is one of the new forms of tourism growth has increased in recent years at international level. In Latin America, destinations of great importance, such as Machu Picchu, the sites of Aztec culture or Easter Island, have been consolidated in recent years, with the proliferation of emerging destinations, such as Cuenca (Ecuador). Thousands of tourists come every year to this city in search of their heritage, culture and gastronomy. However, no studies inquire such a fundamental issue as the different profiles of these visitors. This article, from the exploitation of the results of a survey of tourists, proposes a division between different types of tourists and analyzes its distinctive features. The results, which open new lines of research, show substantial differences between cultural tourists, circumstantial cultural tourists and not cultural tourists.
Destinos turísticos culturales y satisfacción: diferencias en la intención de regreso
(Centro de Investigación y Estudios Turísticos, 2017-10) Prada Trigo, José; Armijos Chillogallo, Daniela; Crespo Córdova, Abraham; Torres León, Leonardo
Cultural Tourism Destinations and Satisfaction: Differences in Tourist’s Return Intention. Tourist destinations linked to heritage and culture have become spaces whose attractiveness has increased in last decades, reaching audiences with different motivations for visiting these places. Although several studies have shown the relationship between satisfaction with the destination and possibility of return to it, there is little work analyze this issue from the different types of tourists, especially in the context of the Latin American middle cities. Therefore, this paper first discusses the different types of visitor based on their motivation, then try to explain, from a binary logistic method, what are the elements related to the satisfaction that could explain for each type their decision to return. The results indicate that, although there are different conditionings for each group, it is still necessary to carry out a more intensive and specific research work on the subject.