Browsing by Author "Ortega Illescas, Diego Fabian"

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    Plan de posicionamiento en el segmento MICE, para Hostería Caballo Campana, 2023
    (Universidad de Cuenca, 2025-01-28) Ortega Illescas, Diego Fabian; Urgilés Contreras, Diana Paola
    Currently, the meetings industry is changing, it is for this reason that accommodation companies such as Hostería Caballo Campana must generate a plan to allow to position themselves in the MICE segment and be competitive with the current offer, there are several current factors that generate this evolution in hotel services, such as the current generational labor change and technological advances, that present a challenge to companies in their adaptability in their operations, generating this plan will allow establishing a guide to achieve the company's objectives. The proposal uses tools such as bibliographic review and contrast with the operational capacity of the Hostería Caballo Campana to generate positioning actions in the MICE market, these will generate positive changes to improve the image of the company and compete with other companies in this sector.