Browsing by Author "Morocho Muzha, Luis Alberto"

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    Intensificadores transitorios y sus influencias en las expectativas de los usuarios de centros de fisioterapia. El caso de Recovery en Cuenca-Ecuador
    (Universidad de Cuenca. Facultad de Ciencias Económicas y Administrativas, 2026-03-26) Cedeño Lucas,Andy Joel; Morocho Muzha, Luis Alberto; Pesántez Vicuña, Saúl Fernando
    This study examines the influence of transitory intensifiers on the formation of expectations among physiotherapy users, using the “Recovery” Center in Cuenca, Ecuador as the case of analysis. The main purpose is to determine how these intensifiers, such as recent pain, sudden injuries, or specific urgencies, alter users’ perceptions and expectations of physiotherapy services. The research was conducted in two stages. The first corresponded to an exploratory phase in which focus groups were used to identify relevant variables and understand users’ initial expectations. The second was a conclusive, descriptive, cross- sectional stage based on the application of a structured survey to a representative sample of users. The results show that most individuals seek care at the center due to a transitory intensifier, primarily recent pain or a sudden injury. Findings reveal that users experiencing transitory intensifiers exhibit differentiated expectations. Those who attend due to recent pain prioritize receiving relaxing massages and empathy from the physiotherapist, while those dealing with a sudden injury consider it more essential to have a detailed and personalized treatment plan. Additionally, users attending scheduled appointments expect a personalized service but do not place as much importance on the physical environment. Finally, the study identifies that all users, regardless of their reason for consultation, maintain high expectations regarding a thorough evaluation of their condition, the professional competence of the physiotherapist, and the availability of secondary and complementary services, which are highly valued.