Browsing by Author "Moncayo Avila, Diana Lorena"

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    Impacto de las finanzas solidarias a empresas gastronómicas de bares y restaurantes en Cuenca
    (Universidad de Cuenca, 2025-02-10) Azuero Carrión, Olga Esperanza; Moncayo Avila, Diana Lorena; Armijos Cordero, Johanna Catalina
    Solidarity finance plays a fundamental role in the development of small and medium-sized enterprises that seek alternative financing to traditional financing due to the difficulty they have in financing themselves. Solidarity finance contributes crucially to the creation, innovation and competitiveness of microenterprises, being an alternative model to traditional banking that seeks to generate trust focused on values and goals with a vision of fair trade, allowing people to manage their monetary resources in a better way, which facilitates decision-making in relation to their financing and improve their financial performance, allowing to determine the degree of economic health and the ability to remain in the market thanks to solidarity finance. This study, based on a mixed approach, analyzed the relationship between solidarity finance and financial performance. The results revealed a positive correlation, reflected in their liquidity and financial stability when using solidarity finance. In conclusion, solidarity finance is a financial alternative capable of improving the economic performance of microenterprises, emphasizing the importance of promoting the use and understanding of this type of financing.