Browsing by Author "Molina Matute, Gisselle Estefania"

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    Influencia de aspectos socio-culturales y socio-económicos en la capacidad emprendedora social de actores comunitarios del cantón Guachapala
    (Universidad de Cuenca, 2025-02-19) Heredia Navos, Marilu Eugenia; Molina Matute, Gisselle Estefania; Álava Atiencie, Nubia Gabriela
    At present, humanity is facing crises of all kinds, where social entrepreneurship constitutes an opportunity to generate transformations that contribute to the common good. In this context, the objective of this study is to analyze the influence of sociocultural and socioeconomic aspects on the social entrepreneurial capacity of the community actors of the mentioned communities, with the purpose of proposing strategies to strengthen their community social entrepreneurial capacity. A mixed methodology (quantitative-qualitative) was used from a participatory approach. The results were obtained within the framework of the “World’s Largest Plow” project, which show that in the three communities the prevailing socioeconomic factors are: majority participation of adult women, low representation of young people, aging population, land and housing ownership, limited access to credit and low savings capacity. In terms of socio-cultural aspects, there is insufficient recognition of the tourist sites in the communities. With respect to the impact of these factors on entrepreneurial capacity, it is shown that socio cultural aspects have a significant impact, while there is no impact of socioeconomic factors. In terms of strategies, a set of actions are designed for infrastructure, research, incentives, motivation, technical advice, financing, strategic alliances, dissemination and communication, revaluation of cultural traditions and spaces for intercultural dialogue. In conclusion, in the study areas, it is essential to promote social entrepreneurship, because in these communities, entrepreneurship goes beyond achieving economic returns for subsistence. It seeks to contribute to the preservation of their customs, values and traditions in order to strengthen their identity.