Browsing by Author "Maurad Quilambaqui, Jefferson Walter"

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    Estudio de factibilidad para la implementación de un glamping para alojamiento turístico en la parroquia San Joaquín del cantón Cuenca
    (Universidad de Cuenca, 2025-06-25) Cieza Mejía, Luis Marbin; Maurad Quilambaqui, Jefferson Walter; Ávila Vélez, Tania Karolina
    Tourism in Ecuador is recognized for its cultural and natural richness, which encourages the search for innovative accommodation alternatives. In this context, the rural parish of San Joaquín offers a privileged setting for the implementation of an accommodation facility. This proposal aims to evaluate the feasibility of establishing a glamping site in the aforementioned parish, thereby diversifying the tourism offering by taking advantage of its scenic and cultural attributes. To achieve this objective, a mixed-method approach combining quantitative and qualitative techniques was employed. First, a situational assessment was conducted using observation as a tool, considering a series of interactive steps focused on tourist attractions, accommodations, gastronomic offerings, and the natural and cultural environment of the San Joaquín parish in the canton of Cuenca. A survey was then conducted to segment the potential market, the analysis of the results of which helped us develop a market study. Finally, a financial study was conducted, supported by indicators such as NPV and IRR, among others, which allowed us to assess the feasibility of the proposal.