Browsing by Author "Loja Espinoza, Paola Katherine"

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    Análisis de factibilidad para la implementación de una hostería como método de diversificación de servicios del restaurante Los Maderos, en la parroquia de San Joaquín, cantón Cuenca
    (Universidad de Cuenca, 2023-03-08) Coronel Duche, Rosa Angélica; Loja Espinoza, Paola Katherine; Ávila Vélez, Tania Karolina
    Currently, the Decentralized Autonomous Government of San Joaquín is carrying out processes for continuous improvement through the tourist offer, implementing good sustainability practices, seeking the satisfaction of the local population, economic development, respect and conservation of cultural heritage. and natural (GAD San Joaquín, 2019). The present titling work aims to demonstrate the viability of opening a hostel as a method of diversifying the services of the Los Maderos restaurant, located in the parish of San Joaquín, Cuenca canton; For the same, a macro and micro study of the location, market analysis for segmentation and the investment required for the implementation of the project was carried out. Within the situational status, the size of the project and its location are considered, and a SWOT analysis was also carried out. Regarding the market study, surveys were applied to national and international tourists to find out the current demand and thus establish the marketing mix for the inn's offer. Within the financial study, the costs, income, expenses and financial indicators such as VAN and TIR were determined. After the application of these indicators, it was possible to demonstrate the feasibility of the project. Keywords: Feasibility, diversification, implementation, hostelry, feasibility