Browsing by Author "Lliguizaca Macancela, Viviana Monserrath"

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Importancia de la señalización turística para el cantón Azogues
(2015) Lliguizaca Macancela, Viviana Monserrath; Pesántez Loyola, Sandra Elizabeth
The importance of the tourist signs for Azogues is an important topic to talk about, in order to have a better development of tourism around the area of the town just mention. Also, based on the study that has been identify in the local area, the current situation that presents every touristic attraction in terms of signage has been analyze. In addition, this information helped to have the tourist point of view, in which they mention that the importance of signs acts as a motivational factor when choosing a destination. Another aspect to make the tourist signs important, is that being a multipurpose tool, it also helps on the tourist to get oriented in an specific place; avoiding mishaps, optimizing their time, contributing tourists to stay for a longer period of time in the place, and helping the tourists people spend within the local community increasing the economy and having major sources of employment in the town. However, when doing a field study several weaknesses have been identify in terms of tourist signs, becoming a limit development of tourism. This problem affects essentially the peripheral attractions of the town as for the rural parishes and the touristic attractions that they possess. As a final point, according to the research an in-depth study has been analyzed based on the importance that the tourist signage town has. Finally, it became an indispensable element for the development of tourism, in order to contribute to the revitalization of the economy of the town.