Browsing by Author "Juela Inga, Michelle Alexandra"

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    La situación actual del greenwashing en la industria hotelera: Una Revisión Sistemática de la Literatura (RSL)
    (Universidad de Cuenca, 2025-09-11) Carabajo Patiño, Dayanna Jacqueline; Juela Inga, Michelle Alexandra; Galarza Torres, Marcela Alexandra
    The project aims to analyze the current situation of greenwashing in the hotel industry and its implications on sustainable practices through a systematic literature review (RSL). The problem will be addressed by implementing a search algorithm aimed at identifying patterns in the scientific literature. The methodology applied in the research will have a mixed approach of descriptive scope and a longitudinal observational design, based on literature from the last five years. The study will follow the PRISMA (Preferred Reporting Items for Systematic Reviews and MetaAnalyses) protocol, which will guarantee an adequate selection and analysis of relevant bibliographic sources. The search method was carried out in three phases: the first consisted of the construction of a theoretical framework based on recent literature. In the second phase, the PRISMA protocol will be applied, which defines search terms, inclusion and exclusion criteria, and relevant sources, processing the data with the R Studio software version 4.3.2 and the Bibliometrix library for a bibliometric analysis focused on metrics. Finally, in the third phase, a qualitative systematization of the selected literature will be carried out, analyzing methodologies, results and problems addressed in the studies, with the purpose of identifying trends and gaps in the literature on the object of study.