Browsing by Author "Idrovo Hidalgo, Joan Josue"

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    Uso de la Inteligencia Artificial en la radio Smart FM de Cuenca
    (Universidad de Cuenca. Facultad de Filosofía, Letras y Ciencias de la Educación, 2025-10-21) Idrovo Hidalgo, Joan Josue; Peralta Cárdenas, María Emilia; Zumba Campos, Aníbal Alfredo
    This investigation is based on analyze the characteristics of the use of the Artificial intelligence in the radio Smart FM in Cuenca. A case study with a methodology with a qualitative approach with transversal typology that seeks to examinate how radio station implements the AI in their processes of preproduction and production in the dairy programming. Actually, Smart FM, is catalogued as the first radio station in Ecuador controlled with Artificial Intelligence, whose use is present in: Cloning and creation of voices for locution and commercials, programs, segments, text generation for script development and creation of music playlists for the general programming. Also, the following were implemented three personal interviews with deep questions, in addition, it was an indirect observation to listen the programming of the radio and identify the use of the AI. Finally, the Artificial Intelligence, is a tool that fulfills several functions, being a fundamental pillar in the production and content generate of the radio station.