Browsing by Author "Deleg Loja, Diego Armando"

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    Los youtubers como referente de los comportamientos comunicacionales y relacionales en los adolescentes de la Unidad Educativa Panamá
    (Universidad de Cuenca, 2022-03-02) Deleg Loja, Diego Armando; Guanuquiza Pérez, Adriana Elizabeth; Zeas Bustamante, Freddy Xavier
    For several years now, there has been talk about the influence of the media, this phenomenon gains strength with the arrival of the internet and along with it the evolution of the different platforms that we can find in it, today contemporary society is part of a more digitized world, in which various aspects of our lives are involved, within them it is very important to point out the impact that these media have on the training of adolescents, as part of this instruction is what young people see in these virtual networks, YouTube is one of the platforms most used today by teenagers, as a consequence, the influence of this medium may be evident. For this, we will address this issue using qualitative and quantitative methodology, using surveys and focus groups as research tools in order to collect information about the influence of YouTube on adolescents. The results obtained in the research were clear when expressing that there is influence of this platform, however, adolescents are not aware of this impact, also the reach that this platform generates at a social level, it demands an endless amount of content that is exposed to the public and to a great extent what they see on this platform is not controlled.