Browsing by Author "Criollo Morocho, Erika Vanessa"

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Análisis de la gestión de talento humano en establecimientos de alojamiento enfocado en la motivación y retención del personal. Caso Four Points By Sheraton, Cuenca-Ecuador
(Universidad de Cuenca, 2025-09-11) Criollo Morocho, Erika Vanessa; García Soto, Erika Alexandra; Iñiguez Márquez, Gustavo Eduardo
This study analyzes the management of human talent in accommodation establishments with a focus on staff motivation and retention. The research includes a qualitative approach of exploratory scope, with an observational and cross-sectional design. The case study was the Four Points By Sheraton Hotel, Cuenca-Ecuador. It is projected that the findings obtained will serve as a basis to strengthen the processes of continuous improvement in the Human Talent department. The research was carried out in three phases. In the first phase, the main motivating factors of the staff were identified through the review of relevant academic literature. In the second phase, structured interviews were applied with the aim of exploring the motivational strategies applied by the Human Talent area, as well as the factors that affect the individual motivation of employees. The interviews addressed five main themes: a) rewards and benefits, b) professional growth, c) organizational environment/integration, d) work-life relationship, and e) leadership and management. Finally, in the third phase, the factors that directly influence staff motivation and retention were identified through a hermeneutical analysis using graphs that analyzed the information collected. Among the main motivational factors are the percentage of tips received at the end of the month, food subsidy, private health insurance, transportation by bus for associates, educational agreements, discounts on lodging and food at the different headquarters of the chain, as well as loans for studies, domestic emergencies and training.