Browsing by Author "Coronel Ayala, Magaly Janneth"

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Propuesta para mejorar la comunicación interna del Centro de Educación Inicial Carrusel
(Universidad de Cuenca, 2020-02-05) Coronel Ayala, Magaly Janneth; Zavala Sánchez, Fabiola Maytee
The general objective of this study is to evaluate the current situation of internal communication at the "Carrusel" Initial Education Center; as for the creation of an internal communication plan according to their needs. In order to fulfill the purpose of the research, the implemented methodology had a qualitative approach, since it was based on the revision of information regarding the institution. Internal communication was based on the compilation of bibliographic information and communication management was diagnosed through the application of techniques such as: interviews, focus groups and observation cards. Internal communication within an institution plays an important role because it facilitates the flow of messages that occur between internal and external members, it allows to know what are the needs, suggestions or opinions of each member and thus to solve problems that arise and improve the organizational work environment. The results allowed the evaluation of a series of deficiencies and limitations in internal communication between teaching and management staff. The main findings are the lack of motivation, socialization and training in the educational unit, in addition to the lack of communication channels that allow an adequate transfer of information flow. In this context, a communication proposal was designed through the implementation of strategies that mitigate the shortcomings found and contribute in the development of daily activities for the institution. With the application of the proposed strategies you can improve the organizational climate by creating an opportune work environment where all the members feel as an important part of it.