Browsing by Author "Coello Lloret, Pablo David"

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    Plan de negocios para emprendimiento gastronómico de pizzas artesanales gourmet “Labati pizzas”
    (Universidad de Cuenca, 2022-04-05) Coello Lloret, Pablo David; Freire Chaglla, Segundo Amador
    The intervention project aims to develop a business plan to optimize and standardize the operation of the artisanal pizzeria "Labati Pizzas", a gastronomic enterprise that is developed in the city of Cuenca and specializes in the elaboration of gourmet artisan pizzas. The work presents a set of data and strategies that will improve the Labati pizzas project in terms of product, customer service, business operations and associated costs. First, it solves Michael Porter's matrix with a detailed analysis of each of the variants that influence the business environment and formulates a market study based on supply and demand data stratifying consumers. Subsequently, it elaborates an analysis of all business processes, based on process management, to obtain a manual with standardized flowcharts of all business processes. It proposes a new menu based on the principles of Omnes. Finally, it displays a financial study and the financial feasibility of the project and its execution both in its current format, as well as in perspective of opening a new point of production and sale. The work proposes recommendations to innovate strategies that allow Labati pizzas, from an artisanal perspective, to position itself as a strong competitor in the market. Keywords: Business Plan. Entrepreneurship. Pizzeria. Market Research. Pizza market Ecuador.