Browsing by Author "Chucuma Andrade, Samuel Ricardo"

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Funcionalidad del uso del marketing digital en bandas de rock cuencanas
(2018) Chucuma Andrade, Samuel Ricardo; Guillermo Ríos, Víctor Hugo
The present work of investigation titled Functionality of the use of the digital marketing in Cuenca’s rock bands was carried out with the purpose of knowing the use that the musical groups give them to the diverse virtual platforms that are handled at present like means of marketing 2.0, so that they can analyze and demonstrate all the processes that they perform in their social networks in order to advertise themselves both as a band and their musical creations. The main focus of the present project is to guide and advise the bands participating in the research, such as Waiting the Afraid and Solipsismo, using theoretical bases and marketing strategies currently used as a method of promoting their material in networks. in a professional manner and with positive results, thus generating in the participating groups the ability to create effective advertising or marketing strategies depending on the audience they are going to address, the social network or the product to be publicized. For the execution of this process an in-depth investigation was carried out on the main protagonists of the present project, the social networks, the same ones that were analyzed as well as the main strategies that are being implemented with greater effectiveness in these, so that with the correct execution of these generates a correct functionality and use of the various virtual platforms used by musical artists as a means of marketing 2.0.