Browsing by Author "Carrasco Arcentales, Silvia Lastenia"

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    Propuesta de diseño interior de la tienda de cortinas Tissuard, de la ciudad de Azogues
    (Universidad de Cuenca, 2024-03-04) Carrasco Arcentales, Silvia Lastenia; Ochoa Guerrero, Felipe Andrés
    The degree project focuses on the theoretical analysis of the requirements and demands necessary for the interior design of commercial spaces. Based on this research, the interior design of a curtain store called Tissuard is carried out, following an established brand manual. Key aspects of commercial design, corporate interior design, branding elements and visual merchandising strategies to be considered in product display have been examined. Each of these elements plays a significant role when designing the store. In addition, examples of aesthetically attractive and functional retail spaces have been analyzed as a reference to be applied in the project, and a thorough analysis of the current state of the store to be intervened has been carried out in order to identify problems and needs. During this evaluation, certain problems have been detected and have been addressed and solved in the design proposal presented. The design proposal, develops a detailed plan that addresses the problems identified in the existing store, thus providing creative and functional solutions to optimize space, improve customer circulation and highlight Tissuard curtain products. Special attention was paid to compliance with brand guidelines, ensuring that the interior design reflects Tissuard identity and values, to create a coherent and attractive experience for customers, considering the implementation of visual merchandising strategies to maximize the visual impact and highlight the curtains as the star product.