Browsing by Author "Carpio Guerrero, Ximena Catalina"

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Análisis de los factores que influyen el emprendimiento y la sostenibilidad de las empresas del área urbana de la ciudad de Cuenca, Ecuador
(Universidad de Cuenca, 2011-12) Cordero López, Juan Francisco; Astudillo Durán, Silvana Vanessa; Delgado Noboa, Jorge Washington; Amón Martínez, Oswaldo; Carpio Guerrero, Ximena Catalina; Universidad de Cuenca; Dirección de Investigación de la Universidad de Cuenca
This article presents the results of an analysis of the traits affecting entrepreneurial activity and the evaluation of the aspects that promote the entrepreneurial spirit and the sustainability of small to medium-sized businesses in the city of Cuenca. The analysis focused on external and internal factors, favoring and hindering the entrepreneurial process, respectively financing, market conditions and legal framework, and the level of education, entrepreneurial and motivational behavior. Data was collected via a descriptive cross-sectional survey, applied to 200 businesses, gathering general information about the manager, and the factors affecting entrepreneurship and company sustainability. The authors expect that the results of the survey will positively enhance the discussion between public, non-governmental and private actors and instructors on key policies stimulating the emergence of new enterprises and the strengthening of existing ones.
El efecto de la innovación en las mipymes de Cuenca, Ecuador. Estudio observacional descriptivo transversal
(2013) Astudillo Durán, Silvana Vanessa; Carpio Guerrero, Ximena Catalina; Cordero Méndez, Fabián Patricio; Pozo Rodríguez, Santiago Estuardo
This paper reports the results of an observational study assessing the effect of the introduction of innovation activities on business competitiveness and profitability in micro, small and medium enterprises, with application to the city of Cuenca. Distinction thereby was made between the effect of product innovation, process innovation, organizational, and marketing innovation. A descriptive transversal survey was performed in 156 companies during a 2-year period (2011-2012), using a predesigned questionnaire. Analysis revealed that innovations are more incremental than radical; basically related with product improvements and the introduction of new processes, incorporating mechanisms to promote improvements in marketing and business practices. Relations were not significant and the introduction of innovations did not yield in an increase in profitability during the survey period.
Factores que influyen en el emprendimiento y la sostenibilidad de la empresas
(2010) Carpio Guerrero, Ximena Catalina; Cordero López, Juan Francisco