Browsing by Author "Carmona Solis, Camila Nicole"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Análisis del uso de las herramientas empleadas por los profesionales de la comunicación organizacional en las empresas cuencanas
    (Universidad de Cuenca. Facultad de Filosofía, Letras y Ciencias de la Educación, 2025-10-20) Carmona Solis, Camila Nicole; Zea Montero, Pedro Xavier
    The communications department employs various tools in its daily activities. This research examines the application of these tools for the planning and management processes. First, this research employed a qualitative approach, utilizing in-depth interviews to assess the perceptions of experts in communications and management positions. These interviews identified the tools they use in each of the Cuenca companies where they work, their features and functionality, and the knowledge and skills necessary for their employability and that of the team. It is understood that interdisciplinary work is sometimes necessary. Indeed, it is important to know how to select which tools contribute constructively to these processes and implement new ones if necessary. In conclusion, a comparison is made between the knowledge provided by academia and the discovery of new contributions by the experts.