Browsing by Author "Calvache Arias, Jorge Luis"

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    Rediseño de la identidad corporativa de la empresa C&C fábrica textil y distribuciones
    (Universidad de Cuenca, 2023-03-31) Calvache Arias, Jorge Luis; Jaramillo Carrasco, David Andrés
    This degree project seeks to redesign the isologist of the company C&C Textile Factory, following the methodology of Ambrose Harris. This process has seven stages which are the definition of the problem, investigation of it, ideation, prototype, selection, implementation and testing. Each of these stages is developed with the help of creative tools such as brainstorm, moodboard, sketching and mainly the brief. The brief plays a fundamental role in this whole project because it is this tool that is part of the problem definition stage, is where you will get the most information that helps the construction of the proposal. Finally, at the end of the entire creative process, a user manual is made that will have mockups of how the graphic proposal can be used in different formats, or practical applications. Together with the manual and the graphic identifier proposal, a feedback of the entire project is made and a conclusion is obtained that will denote the results obtained throughout the project.