Browsing by Author "Calle Alvarez, Edwin Santiago"
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Item Creación de la marca ciudad para el cantón Saraguro a partir de la gráfica de la etnia Saraguro(2012) Alvarado Espinoza, Gloria Anaela; Calle Alvarez, Edwin SantiagoItem Embalajes para dulces de Corpus Christi(2012) Rodríguez Serrano, Paola Elizabeth; Calle Alvarez, Edwin SantiagoThis project is based on the design of packaging for sweets sold at the festival of Corpus Christi, which was held for an investigation of the history of this party, its most important features, and analysis of the elements represents more, in this case, sweets, in order to obtain the information necessary for the development of packaging, in addition to more pertinent illustration thereof. It also has investigated the packaging functions, features, materials, etc. to know what is the best option for the development of this product, and it appeared that the board is most appropriate. There were several proposals for packaging and illustration until the final product is the same as resolved in the best way for the convenience of traders and consumersItem Fotografia en tercera dimensión de insectos urbanos de Cuenca(2012) Illescas Peralta, Henry; Calle Alvarez, Edwin SantiagoItem Infografía de la Cultura Cañari para niños de 10 a 12 años en el Cantón Cañar(2012) Paredes Fernández, Darwin Omar; Calle Alvarez, Edwin SantiagoThis research focuses on computer graphics as an effective means of communicating any subject. It is a graphic resource viable for proper communication. In the dissertation presents the elements, types and structural characteristics that make a good computer graphics. It briefly explains Cañari elements of culture, and from this Cañari designing a computer graphics, the same as was tested in a school in the town of Canar. The final product will be part of materials from primary schools in the canton Cañar besides promoting the development and consolidation of identity Canari in children. The research literature provided the theoretical and technical support for the creation of visual elements and design of computer graphics test. Surveys in a primary school, we were able to obtain valuable information for preparing the final proposal. The data analysis allowed for changes in sizes and fonts, plus the creation of new elements and color schemes that were successful in obtaining end computer graphics.Item Rediseño de la marca gráfica y diseño de la imagen corporativa de la empresa Linaje(2014) Encalada Guerrero, David Rafael; Calle Alvarez, Edwin SantiagoThis thesis was made to redesign the graphic brand of “Linaje”, to implement a dynamic concept that supports the graphic identity of this company, and to have a brand to manage. The need for the redesign was due to lack of the use of the actual brand, as well as its graphic decomposition and its over long period of validity. Prior to this brand redesign, three primary facts were investigated. First, the history of graphic brands, its importance and evolution, which served to expose the value of representation that a brand has over an entity and its product or service, whether this is a company, city, or institution. Secondly, the study of current success cases of homologous brands that implemented a similar brand development as the redesign of Linaje’s brand. This study exposed a range of motives, such as how, when and why to design or redesign a dynamic brand. Finally, extensive research of Linaje as a company and its actual graphic brand, exposed every characteristic and evident and implicit value that the new brand must have as a concept, in order to transmit the essential characteristics and values without reiterating the mistakes of the previous brand. In short, to complement this brand redesign work for Linaje, a corporate image manual was designed, incorporating the concepts that a dynamic brand represents, thus enabling the company to manage its new brand from the initial implementation stage through to a fully functioning brand.Item Sistematización del fondo iconográfico CIDAP de la cultura Sarayacu, para la elaboración de un manual de diseño que genere nueva gráfica artesanal(2018) Asmal Campoverde, Juan Carlos; Segovia Amador, Ingrid Elizabeth; Calle Alvarez, Edwin SantiagoDocument, digitalize and reinterpret the graphic collection of CIDAP designs regarding ceramic to generate a manual design that will serve in the implementation of mew handicrafts.Item Urbanética: sistema señalético para unidades de transporte urbano de Cuenca(2012) Jaramillo Acaro, Christian; Calle Alvarez, Edwin Santiago
