Browsing by Author "Calero Morales, Santiago"

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Biomechanics of the athletic walk. Kinematic analysis of its development and comparison with normal walk
(2017) Barreto Andrade, Jorge Antonio; Villarroya Aparicio, Adoración; Calero Morales, Santiago
Introduction: The purpose of race-walk is to move the body at the highest possible speed, retaining characteristics similar to those of normal gait due to requirements of the regulation. This, together with the pursuit of speed, makes the running pattern seem uncomfortable, forced and unnatural. Objective: to analyze joint mobility of the upper and lower extremities, inclinations and rotations of scapular and pelvic girdles, the displacement of the gravity center, and prone-supination of the hindfoot in the displacement of the walk race and the normal one. Methods: Participants were 8 marchers (4 men and 4 women) with a mean age of 21.63 years (± 4.24). The ORTOBIO 3D analysis system was used, studying the variables mentioned in three attempts, averaging three cycles. Results: The duration of athletic walking cycle is lower than that of normal walk, mainly due to shorter duration of the support phase. Likewise, the articular movements, inclinations and rotations are smaller, which means that the vertical displacement of gravity center (GC) is less pronounced, the length of stride and cadence being greater, contributing to the speed increase. Conclusions: the article shows six general conclusions that specify characteristics of movement in athletic walk compared to normal walk, updating descriptive and correlational analyzes in the international literature.
El marketing social y su influencia en la solución de problemas de salud
(2017) Calero Morales, Santiago
Introduction: Social marketing is a discipline of marketing aimed at influencing people's behavior in order to improve their well-being and that of society. Because of its characteristics, it has the potential to influence the solution of health problems at the individual, group and social level, especially from the point of view of communication actions to be applied, such as social activities, social campaigns, talks, public relations, press conferences, among others. Objective: The objective of the article is to evaluate, based on the criterion of experts, the influence that social marketing can exert on solving health problems in Ecuador. Methods: A questionnaire was applied to know the criteria of 10 specialists from the medical and administrative sciences of Ecuador, depending on the influence that can be exerted on the instruments and strategies of communication of social marketing in the solution of health problems. The data processing was done with Microsoft Excel, to determine the descriptive behavior of the same and inferential form through Pearson R Coefficient. Results: Based on the criteria of the experts, the importance of social activities for the solution of health problems in Ecuador was determined, especially the explanatory social campaigns and demotivation of vices, as well as motivational messages. The epidemic and developmental diseases are highlighted as the main objects of the campaigns, and the national government is the main agent of social marketing. While the community has low participation and negative relationships with other variables studied. Controlling the ommunication process limits the effectiveness of social marketing actions. Conclusions: The empirical analysis developed from the expert criterion allowed to diagnose the influence of social marketing in the solution of health problems, as well as the main communication tools used, the most active agents and some shortcomings in the process