Browsing by Author "Bravo Pintado, Paula Elizabeth"

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Rediseño de identidad gráfica e implementación de un sistema de señalización en Laboratorios El Puente
(Universidad de Cuenca, 2024-03-05) Bravo Pintado, Paula Elizabeth; Espinoza Méndez, Edgar Marcelo
This project proposes to redesign the corporate identity and implement a signage system at Laboratorios El Puente to present a unified visual system in which the essence of the brand and a solid graphical identity are highlighted. The laboratory has a long service trajectory in constant technological updating; however, since its inception, they have not given the necessary importance to its graphic brand, which has caused failures in its visual characteristics. This is why the methodology responsible for guiding the project to its development was design thinking; its tools adapted adequately to the needs of the client, allowing us to make a comprehensive immersion of the mark context through dynamic systems. Due to the limited time set for the project and budgetary topics, a priority analysis was carried out for the company, where the main graphical elements to be designed were defined. After the design parameters were established, creative proposals were created that were presented to the customer with the concept set in the brief. In the process, the morphological features that would become part of the visual system were detected, and once these design alternatives were accepted, the new graphical line was applied to the brand in its identifier and corporate material, as well as in the signage and its elements of the system. Thus, after this methodological process, the final proposal addressed to the laboratory was met, the implementation of which will be at the discretion of the company.