Browsing by Author "Borja Arbito, Miriam Alexandra"

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Análisis del uso de herramientas tecnológicas empleadas en hoteles de cuatro estrellas de la cuidad de Cuenca
(Universidad de Cuenca, 2023-05-15) Arbito Quito, Darío Israel; Borja Arbito, Miriam Alexandra; Ávila Vélez, Tania Karolina
The Hospitality and Hotel industry of the city of Cuenca currently not only provides accommodation and food services to guests, it has the purpose of providing new experiences that are an innovative alternative. Technology is currently booming, because it is a vitally important tool, with which hotel establishments have and at the same time help in administrative processes and daily activities. The purpose of this degree work is to publicize the technological tools used by four-star hotels in the city of Cuenca, and how they intervene in the management of the establishments and the impact they generate on guests. For the development of this research, surveys were applied to both hotel officials and guests involved in this category. The methodology that was used was through convenience sampling, due to the ease of access to information that the establishments provided, carrying out quantitative surveys. With the results obtained, it was possible to carry out a comparative analysis between the four and five star hotels in the city, since they belong to the same superior category, with 50 and 60 points respectively, and offer similar services. Therefore, we can consider that the intervention of technological tools helps hotel establishments to improve their services, to satisfy the needs of guests more efficiently, and to improve business profitability, among other benefits. Keywords: technological tool, knowledge, hotel establishments, innovation, processes