Browsing by Author "Auquilla Betancourt, Anghelo Davis"

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    Propuesta visual contemporánea para una renovación estética del tratamiento pintoresquista de los caficultores en Loja
    (Universidad de Cuenca, 2025-01-15) Auquilla Betancourt, Anghelo Davis; Álvarez Palomeque, Julio Efraín
    Within the Loja cultural imaginary, coffee farming practices are victims of a distorted perception,due to an iconography that sweetens and idealizes them, very far from agricultural reality, in a globalized world that gives preference to the merely visual associated with the market. Faced with this problem, the work Pictorial Aromas proposes to enrich the typical picturesque and advertising vision in the representation of Loja's identity coffee growing practices, from an intimate and supportive focus on the process. To this end, a set of artistic pieces is proposed through realistic painting, with representations in which the coffee growers are the main actors, where their work, experiences and routines are highlighted in the construction of new iconography. The imaginary is reconstructed with landscapes, spaces and objects closely linked to the real world of the protagonists. An aesthetic experience is provided by immersion of the viewer in the real world of Loja coffee growing, through the addition of visual resources that include the coffee itself and objects of the cultural trousseau as compositional materials of the works, and environmental resources such as the characteristic aromas that awaken evocations and desires, while composing a new visual aesthetic, no longer exteriorist and picturesque, but from within the processes represented, with a style that does not disdain the nod to primitivism with which great masters of art history, in other times, They surpassed the iconographies increasingly standardized by the market, never from evasion, always from social commitment.