Administración de Empresas-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/71

Browse

Browsing Administración de Empresas-Pregrado by Author "Abril Méndez, Christian Mateo"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Modelo de negocios para la comercialización de kits de diagnóstico basados en antígenos para ganado bovino en la Provincia del Azuay, Ecuador
    (Universidad de Cuenca, 2025-02-12) Abril Méndez, Christian Mateo; Abril Méndez, Ismael Santiago; Flores Sánchez, Gustavo Geovanni
    The lack of health control of zoonotic diseases, such as Neosporosis Caninum and Toxoplasmosis Gondii is generating important impacts in the bovine reproduction, such as abortions, low fertility rates, economic production and, in some cases, even death, causing economic losses between $533 and $1200 per infected animal Canvas tool has been used to propose a business model to antigen-based diagnostic kits market for cattle in Azuay province. Through Agrocalidad, it was determined that the number of cattle ranchers in Azuay goes up to 14,768, with a total of 176,350 cattle in the province. Therefore, we turn to private associations, such as Holstein and Asociación de productores de leche del Azuay A total of 28 cattle ranchers were surveyed, showing high levels of disposition in buying the product. Their interest might be higher due to the perceived economic revenues. Thus, the potential demand could be of 141.560 kits per year, considering that the test should be carried out at least twice a year. The economic and financial evaluation was carried out in four different scenarios, being the first one inviable because they have a negative Net Present Value (NPV) and an Internal Rate of Return (IRR) lower than the discount rate. While, in the fourth scenario, bank credit have a NPV positive indicating the viability of the project, and ensuring that the IRR is greater than the discount rate, providing a higher financial return than the opportunity cost of Capital. If the product is well accepted in the market, it should be studied to expand to new regions.