Determinación de indicadores de gestión a través de un cuadro de mando integral para las obras: Centro Gráfico Salesiano, Creaciones Don Bosco, Editorial Don Bosco, Librerías Nacionales Salesianas y Centro Salesiano de Publicaciones Pastorales, que forman parte de Editorial Don Bosco en el año 2022

Abstract

he Balanced Scorecard is a strategic business management tool that allows aligning the individual vision of the collaborators to a corporate vision, since it integrates different perspectives to control their progress not only from a purely financial situation, taking into account the importance of intangible factors such as learning and growth. The need to develop a balanced scorecard for each Salesian work of the Don Bosco Group, whose headquarters are located in the city of Cuenca, and which are classified as non-profit organizations, has been proposed. In addition to this, strategic maps have been developed in order to achieve a better understanding by all the personnel involved, regarding the achievement of the corporate strategy. Thus, a qualitative approach research was developed with a descriptive, transversal and observational methodological design, also using the focus group tool for the collection of primary source information. In turn, this tool allowed reflecting a social perspective, considering that these strategic units have a vision superior to that of obtaining an economic profit