Análisis para la creación de un portafolio de productos turísticos del cantón el Tambo

Abstract

The present research paper was conducted in the Canton El Tambo, province of Cañar. The general objective is to analyze the actual tourist attractions of this city in order to create a portfolio of them. As well as it reflects on its use to expand Tambo´s tourism offer. The specific objectives are: "To analyze the information about the tourist attractions of the canton el Tambo; identify the tourist products of the canton; identify optimal distribution channels for the expansion of the tourism portfolio". The research method used was qualitative and quantitative, descriptive observation, classified methods on the field. The main findings of this paper were: the evolution of tourism in Ecuador and the Canton El Tambo, how tourism has evolved over the years and the entities that have helped on this development. Learn all the fundamental aspects of the canton el Tambo, enabling the development of the local economy, through agricultural and livestock production; private entrepreneurship and because of remittances household savings; and allowing access to all basic services to the local population. To understand that this canton has a wide variety of cultural and natural attractions that allow tourists to perform various tourist activities, such as visit to museums, the archaeological complex, travel in the auto Ferro, to be in touch with nature, have a healing rituals, mythological mountain climbing and finally to delight your palate with the typical gastronomy.