Alineación de los componentes del plan estratégico a los propósitos organizacionales de la Empresa Eléctrica Regional Centro Sur C. A. utilizando el cuadro de mando integral

Abstract

Actually, in many organizations have an important need of introduce management methods, for the adoption competitive advantages that to let the differentiation of products and services with high value, to give satisfaction to the customer, efficiency and effectiveness of the companies. This contextual changes emphasizes that has a new horizon and management vision which directs the strengths of all the organization departments to develop better system that allows a more dynamic understanding and integration of the business. In recent years, there has been much discussion about the limitations of the finance indicators that are base to make decisions and created methods that integrate the possible generators of wealth in the companies, and give emphasis tangible an intangible indicators and its interactions with the rest of the companies resources. In this way the Balanced Scorecard (BSC) offers a combination of ways financial and no financial, that translates the vision and strategy of the organization. This thesis is applied in the context of the Empresa Eléctrica Regional Centro Sur C.A., an which has been defined a method for aligning the components of the strategic plan and the organizational vision by way a BSC. This thesis was developed with a complete holistic focus, in which the institutional objectives, has been established in the strategic plan, there has been established the corresponding indicators and goal, programs and projects. El BSC than proposed this undertaking at management level and for the process of value chain of Centrosur as the process of distribution and customer of electric energy.