Levantamiento de perfiles, cuantificación y valoración del "Segmento de mercado de los observadores de aves en el Parque Nacional El Cajas

Abstract

This thesis research, lifting of profiles, Quantification and valuation of birdwatchers market segment in Cajas National Park, 2012 - 2013. Seeks to determine the existing tourist profiles in relationship with birdwatching activity Furthermore will determine the number of this market segment and will expose its value. To achieve this aim, at the beginning will be found general information about Avitourism, which gives definitions of key terms such as Birdwatchers, their types, characteristics, origins, preferences and requirements thereof. Also will be explaining the main offer that has our country and their fundamental actors. For example the current image that has Ecuador as a bird watch destination, tour operators involved in this activity, bird watching guides, their characteristics and also the avitours. As a second pillar of this research, will be done the ecotourism market data collection in the Cajas National Park. It means qualitative and quantitative information using interviews with expert people on the topic and birdwatchers of Cajas National Park, without ignoring trends of ornithological importance destinations that could help to the research, as the South American destinations, which by their geographic and demographic conditions are helpful for this exploration. Along with this, will analyze the quantitative data collected through aimed surveys for tourists at the entering to the Cajas National Park, with questions keys that allow define , differentiate and discard the information, if is necessary to obtain the birdwatchers profiles and characteristics. Finally, the information gathered is represented as forming a birdwatcher profile in average of the Cajas National Park, with the segments and sub-segments possibly existing , its quantity according to 2012 and 2013, and its value in the touristic market of this protected area.