Estudio de factibilidad para la creación de una casa deportiva en la ciudad de Cuenca, período 2012 - 2016

Abstract

The main goal of this thesis, named "FEASIBILITY STUDY FOR THE CREATION OF A SPORTS HOUSE IN THE CITY OF CUENCA. PERIOD 2012-2016 ", is to determine the possibility of the creation of a Sports House in the city of Cuenca for the period 2012 – 2016, through an analysis that will allow to determine whether the project is feasible, for which the available resources will have to be adequately used. The Sports House will make and sell sweat suits, sweatpants, T-shirts, shorts and lycra pants. These pieces of clothing will be made with appropriate production processes that will lead to quality products, thus meeting the needs of Cuenca’s population. The thesis content has the following sections. First, there is an introduction about the history of sportswear followed by some basic concepts that are useful for the feasibility study. A market study is the carried out, which arrived at the conclusion that there is a possible demand in the city of Cuenca. The next part is the technical study which found that the place, as well as the size and distribution of the plant, its capacity, and the processes to be used for the production of the sports clothes, are all suitable for the sports house. Then there is an economic study which established that the project, through a determined investment, presents viable data based on financial evaluation methods that allow the support of the project. The environmental study is next, and finally, the conclusions and recommendations that constitute the final evaluation of the project. The results obtained from this research revealed that the making and commercialization of sportswear in Cuenca’s market is timely since most people in the city have a sports culture, and also because they are comfortable pieces of clothing that are worm by people on weekends. All these considerations have made it possible to have the opportunity to please part of this market.