Campaña de lanzamiento del libro las memorias de Marco Sánchez, Colectivo Madre Tierra

Abstract

This thesis talks about the process of a launch campaign of the Marco Sánchez Memories Book, to be held in the city of Cuenca in December. Before to design the message and decide the frequency it’s to determine data on reading habits and finding information regarding Cuenca. Previously to send a message to the principal audience, the company should consider that they do not have enough resources and they want to use efficient tools whose does not do rubbish paper or other products that damage the environment. The general definitions about launch campaigns, media plan and evaluation methods are consider in the first section, in order to systematize the process of campaigns and present a methodic and sustainable plan. The information that supports the messages and frequencies of publications in Social networks was founded by a research. The social network is the principal way to spread the show event and attempt to convince to the people because that is the unique mode that the organization will control about the frequencies and schedules of publications. The second part refers to the use of recycled material to produce stools like a way to support the spreading of the message and the use of ATL media by Public Relations.