La psicología del color como apoyo en la conducta asertiva; a través de la práctica mural

Abstract

This degree project focuses on exploring the process of connect in an assertive attitude to a special skills children audience through mural hands on expression. The essence of this approach files in a chromatic analysis that serves as a key tool to understand the effectiveness of artistic expression in strengthening the self-assertion and confidence of the viewers. This study is conducted on the emotional and behavioral responses of students from the Special Basic Education School and the "Jesus for Children" Foundation in the city of Cañar. This analysis is based on a theoretical investigative process related with color Psychology, supported by bibliographic sources. Additionally, a comprehensive field research is carried out, encompassing the conception and execution of an interactive artistic activity within the student community. The creation of specifically designed murals is addressed, involving a process that includes research, sketching, and artistic production. The results obtained support the premise that the introduction of an esthetic changes in space significantly impacts the expression, acceptance, and positive social interaction of the majority of individuals. We recognize the importance of a motivating environment and an appropriate chromatic palette due to a space with lacking these elements can generate negative aspects. In conclusion, it is emphasized that muralism, carefully designed from a chromatic perspective, effectively contributes to promoting an inclusive and stimulating educational environment. Finally, an additional website has been developed to provide a more detailed exposition of the investigative process and to dynamically present the final graduation project.