Equidad de género dentro del mercado laboral hotelero. Estudio de caso: Hotel & Centro de Negocios Valgus. Cuenca-Ecuador

Abstract

Gender equality in the hotel workplace is a highly relevant issue that focuses on establishing fair and equitable conditions for men and women. The hospitality industry stands out for having a high female presence. This study focuses on the Valgus Hotel & Business Center, located in the city of Cuenca, Ecuador. Its main objective is to contextualize the fundamental characteristics of the hotel labor market in this city, investigating the situation of working men and women in the sector after the boom experienced in Cuenca. The main purpose of this study is to accurately represent the labor dynamics of those who make up this sector, belonging to the country's active labor force, and who are frequently affected by gender prejudices and discrimination in their labor roles. The primary purpose of making these challenges visible is to establish a more equitable and fair work environment for professionals in the tourism sector, promoting the full and efficient inclusion of all individuals who contribute to this productive area. In addition, it seeks to identify the jobs with the highest participation of women collaborators in this particular hotel and analyze whether these roles are linked to gender stereotypes or if they effectively ensure equality and equity for employees. This analysis delves into the gender situation in the workplace, especially in a context such as the hotel industry, where working conditions and opportunities for both men and women are evaluated and questioned. This study not only seeks to understand the distribution of work according to gender, but also seeks to promote fair, discrimination-free and merit-based working conditions, providing an inclusive environment that guarantees equal opportunities for all workers, regardless of their gender. Being a research work with a qualitative approach, research techniques such as interviews and bibliographic searches are used, which allow us to know the situation of both genders in the Cuenca hotel industry. Keywords: Gender, equity, work, hospitality, case study, Cuenca-Ecuador