Enriquecimiento ecuatoriano iconográfico del arte NFT, para el fortalecimiento de la participación nacional en las dinámicas de la cultura visual actual

Abstract

Contemporary art is driving transformations through the production and artistic dissemination in increasingly digitized markets, with markedly global languages, in need of iconographic enrichments from national identities as a legitimate form of cultural survival. Therefore, it has been proposed to enrich the practice of NFTs (Token No Fungible) in Spanish, which translates to "Non-Fungible Tokens" in English in an interpretative, symbolic, and cultural way, by incorporating Ecuadorian iconographies. This aims to increase Ecuador's participation in the dynamics of the current visual culture. Through the use of new technologies in artistic production, such as artificial intelligence and digital design tools, dynamism is brought to the experimentation, production, and visual construction of this digital work. Thus, "Postal NFT: Ecuador" creates four series of NFTs dedicated, respectively, to the Coast, the Sierra, the Amazon, and the Galápagos, each composed of 16 illustrations of representative flora and fauna. This proposal revives the already lost practice of national postage stamps and suggests the novel possibility of digital philatelic collecting. The aesthetic experience leads to enjoying the microcosm of a unique biodiversity, serving as a window for personal identification with culture and the development of an essential admiration for the indigenous. This is facilitated by a treatment that highlights the beautiful, the expressive, and the symbolic. Simultaneously, the international digital art market is enriched by a proposal that asserts the right of the national to its participation and enrichment of artistic discourses in the global Visual Culture of our time