Mapeo de la digitalización en negocios por zonas en la ciudad de Azogues. En contexto Covid-19

Abstract

In this research work, the general objective has been to carry out an analysis of the influence of digitalization in business organizations in the city of Azogues on their profitability in the context of the COVID-19 pandemic, through mapping. by areas during the year 2020. To do this, in the first instance, we sought to identify the degree of digitalization of companies in the city of Azogues and the technological processes most used during the COVID-19 pandemic in 2020; Next, the impact of digitalization on the profitability of companies in this city was interpreted. From a methodological point of view, it is noted that this is a mixed study that assumes qualitative and quantitative approaches, and is also descriptive with a cross-sectional design. Among the most notable results, it stands out that in the general analysis, in all the companies surveyed there is an impact of digitalization on the profitability of companies in the city of Azogues in the context of COVID-19 in 2020, however, In some companies it has very little influence on profitability, due to the variability of profits; Furthermore, according to the analysis by zones: the Burgay River, Northwest and Central Zone of the city of Azogues, the digitization index is significant for profitability, however in the southern zone the digitization index has no relationship with profitability.