Análisis de las posibilidades de regulación de los alojamientos temporales en inmuebles de uso habitacional para uso turístico, comercializados a través de plataformas digitales en Ecuador

Abstract

The marketing of temporary accommodation through digital platforms has become a wide-ranging and well-received phenomenon in the tourism sector worldwide. However, the impact it generates on the traditional hotel model is negative, as it gives rise to the existence of unfair competition in the accommodation market, despite being considered an activity that promotes the collaborative economy. Until a few days ago, in Ecuador there was no regulatory framework for this “per to per” business model, and this type of activity was illegal, so the research focused on obtaining a clearer idea of what the possibilities of regulation are. of temporary accommodation for tourist housing use marketed on digital platforms. To meet the proposed objective, this study had a qualitative approach with an exploratory-descriptive, cross-sectional scope and a non-probabilistic convenience sample. Information gathering was carried out by identifying case studies using logical operators and recovering written press to analyze information. Finally, semi-structured interviews were conducted at convenience with the actors involved in order to explore the perceptions of multiple actors in relation to the topic from various points of view. Keywords: temporary accommodation, digital platforms, regularization, unfair competition, shared economy