Diálogos proyectuales en el diseño

Abstract

The culmination of undergraduate studies in graphic design unfolds in a diverse scenario, encompassing dimensions that range from intuition to technique, from art to technology, and from empiricism to science. The degree projects studied reveal how these three dimensions intertwine to produce significant results. Art provides the emotional and aesthetic foundation, while science offers a methodological approach based on research and data analysis. Technology facilitates project execution, taking advantage of digital tools and advanced design techniques. This convergence between art, science and technology enriches the design process, producing effective and relevant visual solutions for the modern audience. Collaboration between these fields drives innovation and excellence in graphic design, demonstrating its ability to adapt to the changing demands of the contemporary environment. This study highlights the importance of a balanced integration of artistic, scientific and technological elements, highlighting its complexity and interdisciplinary nature as a creative and strategic discipline.