Desarrollo del corredor comercial virtual para la Cámara de Comercio e Industrias de Azogues

Abstract

The present integrating project called "Development of the Virtual Commercial Corridor for the Chamber of Commerce and Industries of Azogues" is based on a previous study carried out by the Faculty of Economics of the University of Cuenca to the Chamber of Commerce and Industry of Azogues, evidencing as results, various problems which have affected entrepreneurs who are part of the CCeIA. The aforementioned project is established with the intention of granting partners a space where they can view, promote and offer products and services, and seeks to solve in this way a deep-rooted problem since the crisis generated by the pandemic, which has left sequels. in the economy of several families of the Azogues canton. Initially, all the members of the CCeIA were categorized through a Canvas model, a model that standardizes and presents a cleaner and more stylized business image, displaying proposals and components which help the chamber of commerce and its partners to achieve their objectives. goals; Based on this and as a consequence, the virtual platform is created, a digital space that will be the main object of study in this project. The virtual commercial corridor is presented as a digital tool, which shows global information of the CCEIA, consisting of categories and subcategories classified by a Canvas model, in addition, the partners are part of it, with key information about their business, making it possible to in this way, expose products and services through a commercial window that will satisfy the needs of the Azogues canton.