Las relaciones públicas y la construcción de la imagen de un candidato a la alcaldía de Cuenca

Abstract

Within the topic of public relations advice to political candidates in the electoral processes of the last sectional elections in Cuenca, has been how has taken vital this discipline to maintain a favorable communication contact with the public, the candidate and the organization. When a person is projected to be Mayor, you should know that this aspiration implies a continuous work of several years and a double effort during races. That moment will be the professional public relations, to help consider strategic actions capable of moving the feelings of voters, as well as bring out the best of his images, which involves the capabilities, skills, resources and attributes of the political and which are projected to the public at the right time. The work of the public relations professional is strategic only when investigate voters, able to discover their main needs identify their problems and take out of all this, the summary for the project's campaign. We can say that the election campaign is a joint effort of the public relations, marketing and advertising; they serve as mechanisms to meet the objectives set by the candidate or the political party. People who started a political activity must be charismatic to communicate with voters, a leading person with good reputation, be prepared to face their opponents and listening to recommendations, is that suggest counseling professionals to politicians and who were interviewed.