Las relaciones públicas en la responsabilidad social empresarial en Continental Tire Andina S. A.

Abstract

In the present time the social responsibility is a big threat for the special effort that the companies does for recuperate the credibility and the confidence in the public in Cuenca city, Continental Tire Andina, is one at the companies that work always with the community, and is advised with professionals people that always try to become effective in implementation programs show managerial values, and this has to be with public interest. That means professionals in public relations. In Ecuador “RSE” in your begins appear like a tool for to channel the socials inversion of the companies, for an form to get philanthropy activities, any way after many years it be like corporative strategy to do business for to get big benefit to internally and externally. In more simple words, social responsibility or social balance like, we know in other latitudes, is give back to the society that before the society give back to the society that before the society give to the organizations. Since of public relations department with your creative and innovation they created action for social responsibility inside and outside in the company. The public relations try to find and image positive of the company, with country side of social responsibility, high quality in your products and excellent services etc. Mean team is very important study the social responsibility like axle managing that a big public like is the society.