Building Science Communication Strategies. New or Existing Initiatives
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Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Lexington Books
Abstract
After reviewing the available methodological paradigms of participatory
methodologies, their data collection tools, and how these have been effectively used in science communication projects, we present two case studies
developed by some of the authors of this book. In this endeavor, we aim
to provide our readers with a full spectrum of how science communication
strategies can be developed according to the needs and interests of audiences
and scientists.
In Case Study 6 A Todo Pulmón (ATP), With Your Whole Lungs, we present a participatory research study we designed to develop informational and
behavioral tools to support asthma self-management of children and teenagers and their caregivers in Ecuador, based on the reported barriers and limitations that young patients and their families face around this chronic illness.
Case Study 7 presents the results of a multiple-case study developed in
two countries around two already-existing health behavior change programs,
which promoted children’s healthy nutrition and physical activity. This study
explored how to develop engaging science communication in culturally
diverse scenarios through a participatory evaluation approach that aimed to
improve audience engagement.
Finally, we suggest three broad guidelines to plan science communication
strategies and develop content and tools that use research findings to create
collaboratively useful resources for audiences, with the goal of promoting
audience engagement.
Resumen
Keywords
Comunicación científica, Participación pública, Conductas sanitarias, Paradigmas metodológicos