Tiktok: Como herramienta de innovación en la comunicación política ecuatoriana

Abstract

In the history of communication there have been several branches of study that have focused their efforts on broadening the object of study of such a beautiful science, starting from the ancient theorists of Greece and Rome, where rhetoric was used to convince people, to the phenomena of social networks and today's hypermediality; communication has undergone countless changes over time, evolving into an object of complex analysis, a living, polysemic entity full of intrigue and mystery. This work focuses on two main ideas: political communication and the emergence of social networks. These themes are combined in a more revolutionary and seductive idea, which is the treatment of Ecuadorian political communication in the social network TikTok. Politics in Ecuadorian society is sometimes viewed with contempt, as a cheap discourse of leaders who do not want to change the reality of the people, but their own lives; but we must remember that times have changed, that people have access to knowledge through the Internet, where social networks have become a new scenario for the exercise of politics and communication. I invite you to read and delve into this academic work, which aims to find out about two phenomena that happened in the period from February to April 2021, and as a result gave the victory to the current President of the Republic, Guillermo Lasso, so that without further hesitation we will find out if TikTok is an innovative tool in Ecuadorian political communication.