Plan de comunicación para el Gad parroquial de Victoria del Portete

Abstract

In the last decade various public and private institutions have felt the need to maintain close contact with their different target groups, looking for the most appropriate way to do this, but sometimes it is not well implemented and there are problems that affect their image, so the objective of this thesis is to develop a communication plan that allows the decentralized autonomous government of the municipality of Victoria del Portete to make the different strategies that have been created. The first step was to develop a diagnosis of the internal and external situation of the institution, which was possible thanks to the use of analysis in which techniques such as in-depth interviews, non-participatory observation, focus groups, surveys, and SWOT tables were applied to obtain data that facilitated the identification of the organizational reality and on this basis the development of a communication plan. Once the results are known, it is followed by developing and implementing different strategies that have activities in the field of communication that allow GAD Victoria del Portete to have a better relationship with the citizens of the city, so that the work developed is aimed at creating a positive image of this institution and that this is consistent between what is done and what is communicated.